How do I write a better prompt?

Short answer

Be specific. Name the subject, the setting, the light, the camera and the style, and use concrete words like “golden hour” or “35mm close-up” instead of “nice”.

A simple formula

Subject + action + setting + light + camera + style. For example: “A woman in a yellow raincoat laughing on a rainy Tokyo street at night, neon reflections on wet asphalt, 35mm close-up, cinematic.”

Tips

  • Put the most important thing first.
  • For videos, describe the motion and the camera: “slow push in”, “handheld tracking shot”.
  • Say what text should appear and where, in quotes, if you need text in the image.
  • Change one thing at a time when you iterate, so you can see what helped.
  • Use a reference image when you need a specific face, product or style.

Browse Prompts for ready-made prompts you can copy, or turn any image into a prompt with the Image to JSON converter.

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Last reviewed October 27, 2026